Statement of Intent

 Statement of Intent 

Within my products I have tried to create a cohesive brand identity across my magazine covers, contents page and website so it’ll allow the users to easily identify, recognize and understand what my product is amongst the competition. In order to do this, I have used similar colour pallets across all the variational designs I have created to get a baseline product for each season of the year. Alongside this I have used two to three fonts which include the main titles and coverlines across my covers, contents page and website in order to help the reader see and understand what I’m conveying to them. The audience I am aiming to reach 16–25-year-old, by doing this I am using everything that is on a typical on a real-life magazine cover, in order to do this my cover will look unique and different compared to others in store. My audience will hopefully be able to relate (identity theory) to the coverlines and articles that I’ll feature on the front.

On my scrolling page I will include all the main social media links including Instagram, Facebook and twitter at the bottom of the page, this is typical for any website and allow for my users to keep up to date with all news. The overall design for my website will have a professional look and feel so users can be assured what they are reading is true and reliable. I have also made the categories bar at the top follow the user as they scroll further down, and this is so that my page is easy to navigate then access other information.